Because I have had two media campaigns I am going to choose to write about the one that has been able to propagate as much as possible. Divest UMaine is an ongoing project that i plan to carry on next semester but their goal requires me to do a lot of backend coding that I need more time to do, but I had immediate results from WMEB 919. I think really the biggest help for this project was just to get the name out there. A lot of people as it turned out merely didnt know about the station at all so I made sure to make a well designed flyer to give the station as much of a legitimate feel as i could. By putting the flyer right on people’s windshields it let them have the actual fm number as they were getting in their car, which is where most people listen to the radio. I also included QR codes to make it easy for people to link right there and then to the facebook and twitter pages. After we had the flyer release I held a facebook sweatshirt design graphic that increased the Klout score by ten points. Basically it came down to recognition of the station and I let people become involved themselves. I think most people just by knowing that we have a campus radio would be interested enough to follow it, the problem was just getting the recognition out. However, i had to think about how to get people to keep coming back and/or interacting with the facebook and twitter pages to boost recognition. The sweatshirt graphic contest was a great success in social media interaction because we were creating original content and asking people to rate their favorite graphic. I think if it wasnt for that contest, WMEB would have had a lot of likes and followers on facebook and twitter, but i dont think those pages would have the steady amount of interaction that it does now

WMEB 91.9 from Klout:

WMEB 91.9 from Facebook: