This is the official logo and sticker design for the Kingfield art walk. It is meant to be a standalone logo but also meant to be paired with the sugarloaf stickers. Really the idea is to use Sugarloaf’s stickers and pasting right over those ones with the Artwalk’s stickers. We would be using Sugarloaf’s standing reputation to our own means. That will also be the immersive marketing idea. We would post these stickers on the sugarloaf ones to make them look like a pedestrian crossing sign that has relationships with sugarloaf and then using their instagram to spread the word.
The Good: I have a representative of the action sports community from Maine retweets my video and even better if he would share it on his wall. Though I need to make sure theres a way for people to follow up on the video if theyre interested. I would do this by adding a link at the end of the video to the squad facebook page. The best outcome would be that the video goes viral along with the facebook page and we could use the numbers and displays of support to convince the student government to let us build a skatepark.
The Bad: If the video actually did go viral my biggest fear would be that people from around the country would use the facebook page as an argument page discussing whether or not skateparks are a good thing. If that were to happen I wouldnt be able to show the student government that we had support from people.
The Ugly: The most likely reason the video would die would be from bad follow up information. With a lot of big projects like this people, if theyre interested, need to have some way to get involved (show that they can have some part/that they have some importance) in the project. I need to figure out a way for people to get attatched to the project in some way; that might be starting a kickstarter, doing a skatepark blog or anything that will keep them checking our progress and feeling rewarded for doing so.
I have always thought that emotional connections with social media have been a key to success; mostly that emotion is caused by feeling rewarded for using the network in one way or another. This article lays out the ways in which people, in real life and on the web, measure and use feedback in order to make users feel more connected to the social network. It says that people need to have an understanding of speed – how fast feedback arrives, measurability – how their interaction compares to others, context – what their interaction means to the social network, and motivation- how rewarded do users feel for using the network. I think that motivation is the real driving force behind many people using social media and it is important to target all these aspects but in particular to make sure users are being integrated into the network through emotional rewards.
