This is the official logo and sticker design for the Kingfield art walk. It is meant to be a standalone logo but also meant to be paired with the sugarloaf stickers. Really the idea is to use Sugarloaf’s stickers and pasting right over those ones with the Artwalk’s stickers. We would be using Sugarloaf’s standing reputation to our own means. That will also be the immersive marketing idea. We would post these stickers on the sugarloaf ones to make them look like a pedestrian crossing sign that has relationships with sugarloaf and then using their instagram to spread the word.