My first choice is a unique type of clip call the Gripstar which is handcrafted out of wood and can hold numerous types of things with style. I was attracted to the kickstarter because of the picture initially. It was well photographed and simple looking and I knew immediately what the product was going to look like. When i went in to the page the video was well filmed and went through the process of building the actual product which was good to see that it looked like professionals doing the work. Along with the video there were pictures demonstrating all the day to day uses of the clip along with some schematics. The photos were accompanied by a timeline of when everything was predicted to be done, features of the product, what options you would have in buying the clip and the creators responsibility for the consumer when the product was finished. On the side it gave you an offering of what kind of things your maximum donations would give you which was very appealing to people looking to pledge.

My second choice is a light up LED stick used for long exposure pictures called the Pixelstick. I really liked the video because it was very exciting and creatively filmed as well as informative about the product and showed many creative uses. The thing that would make me pledge to this kickstarter was really how well planned and technologically creative they made the product seem. They gave many examples in the video and text that made me believe that these were the right people to be creating the Pixelstick. Along with the video there were good pictures demonstrating examples of the product at work, what kind of things would be included in the package and some technical aspects of the product. The text part of the kickstarter was very informative about letting pledgers know the history of the art form, what you get out of the product and what the money they were asking for was going towards in production. Along with the other kickstarter this product also had rewards for if you pledged a higher amount.

After visiting all the sites I would probably use kickstarter because it seems to be the most recognized crowd funding site out there and it makes things very easy to find. I had a lot of trouble finding things on the other sites and even navigating through different projects. The things that I noticed that helped projects the most were having a good starting picture on kickstarter, having a well filmed instructional and fairly short video, having a list of things that the pledgers would get for their maximum pledge, having accompanying pictures to go with the video, and having a list of things in text that would include descriptions of the product, it’s history, why they want this project to succeed, what the pledge money will be used for, a timeline of things to come, responsibilities of the creators and technical features of the product. Things that would lead people away from pledging would be not having a video, or having a long poorly shot uninstructional video that wasn’t very creative, not having any product pictures to go on the page, poor text descriptions of the product and no rewards for high pledges. It seemed like the best projects were the ones that already seemed to be going strong on their own but they were just short on funds to actually put the products on the shelves. People need to see that the creators are serious enough about the product to put their own time and money into the creation to produce at least one good finished product in order for pledgers to feel confident in their pledge.

Wow, it’s pretty unbelievable that people are paid so much just to strategize effective uses of social media

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