Social Media Salary Guide
Wow, it’s pretty unbelievable that people are paid so much just to strategize effective uses of social media
Wow, it’s pretty unbelievable that people are paid so much just to strategize effective uses of social media
The Good: I have a representative of the action sports community from Maine retweets my video and even better if he would share it on his wall. Though I need to make sure theres a way for people to follow up on the video if theyre interested. I would do this by adding a link at the end of the video to the squad facebook page. The best outcome would be that the video goes viral along with the facebook page and we could use the numbers and displays of support to convince the student government to let us build a skatepark.
The Bad: If the video actually did go viral my biggest fear would be that people from around the country would use the facebook page as an argument page discussing whether or not skateparks are a good thing. If that were to happen I wouldnt be able to show the student government that we had support from people.
The Ugly: The most likely reason the video would die would be from bad follow up information. With a lot of big projects like this people, if theyre interested, need to have some way to get involved (show that they can have some part/that they have some importance) in the project. I need to figure out a way for people to get attatched to the project in some way; that might be starting a kickstarter, doing a skatepark blog or anything that will keep them checking our progress and feeling rewarded for doing so.
I have always thought that emotional connections with social media have been a key to success; mostly that emotion is caused by feeling rewarded for using the network in one way or another. This article lays out the ways in which people, in real life and on the web, measure and use feedback in order to make users feel more connected to the social network. It says that people need to have an understanding of speed – how fast feedback arrives, measurability – how their interaction compares to others, context – what their interaction means to the social network, and motivation- how rewarded do users feel for using the network. I think that motivation is the real driving force behind many people using social media and it is important to target all these aspects but in particular to make sure users are being integrated into the network through emotional rewards.
Facebook is becoming more and more apart of business commutation and networking for businesses than ever before. It is almost implied that if you have a business website that you will also have a Facebook page for your business if not a Twitter as well. With that in mind the Facebook page you make should have the same degree of professional work put into it as your website and I thought this was a good article for highlighting that aspect of the web. It breaks down the mistakes past companies have made adjusting to creating a page with Facebook timeline and basically says that content should be professional, new, content specific, and organized for ease of use (not having too many internal page applications).
Apparently Historical Societies everywhere still dont understand how to get the younger generations to participate in their museums. This is a perfect example of how to get younger generations into History; the posters are short, simple, interesting, edgy, and they actually make you think about what the message is and why it is cool. I know that it is hard for the older more conservative generations to find this kind of thing acceptable, but the younger generations are the ones they need to be appealing to in order to keep their interests alive past their time.
In a lot of freelance front end job postings i see that people are looking for people with experience in search engine optimization and always assumed that it would be important to learn in the web design community. However, the author of this article makes some very good points about the over exaggerated “necessity” of SEOs. One of the most important thing he mentioned was that SEOs, “can be so close to marketing and yet remain entirely oblivious of it” which made me realize that SEOs dont actually create any sort of campaign or name for their businesses, they are just sort of a dated way of keyword search that may have been useful in a web 1.0 world. It has been proven many times that keyword optimization in websites can be fooled in search engines so where is this idea of SEOs being supremely important for web developers coming from? I think that for the most part people are just uneducated about usefulness of SEOs and web developers looking for a job just used it as a way to make them more appealing to hire than someone without SEO knowledge. I think the demand for people with SEO experience will stay around for the next few years, but eventually social media expertise will take over.