In a lot of freelance front end job postings i see that people are looking for people with experience in search engine optimization and always assumed that it would be important to learn in the web design community. However, the author of this article makes some very good points about the over exaggerated “necessity” of SEOs. One of the most important thing he mentioned was that SEOs, “can be so close to marketing and yet remain entirely oblivious of it” which made me realize that SEOs dont actually create any sort of campaign or name for their businesses, they are just sort of a dated way of keyword search that may have been useful in a web 1.0 world. It has been proven many times that keyword optimization in websites can be fooled in search engines so where is this idea of SEOs being supremely important for web developers coming from? I think that for the most part people are just uneducated about usefulness of SEOs and web developers looking for a job just used it as a way to make them more appealing to hire than someone without SEO knowledge. I think the demand for people with SEO experience will stay around for the next few years, but eventually social media expertise will take over.

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